Example Gallery

Introduction

Welcome to the PyMC-Marketing example gallery! This gallery provides visual navigation to all of our example notebooks to help you quickly find the techniques and models relevant to your marketing analytics needs.

Marketing Mix Models (MMM)

Fundamentals

MMM Example Notebook

../notebooks/mmm/mmm_example.html

Custom Models with MMM components

../notebooks/mmm/mmm_components.html

MMM Multidimensional Example Notebook (e.g. Geo-MMM)

../notebooks/mmm/mmm_multidimensional_example.html

Budget Allocation

Budget Allocation Example

../notebooks/mmm/mmm_budget_allocation_example.html

Budget Allocation Risk Assessment

../notebooks/mmm/mmm_allocation_assessment.html

Lift Test Calibration

Lift Test Analysis

../notebooks/mmm/mmm_lift_test.html

Case Study: Unobserved Confounders, ROAS and Lift Tests

../notebooks/mmm/mmm_roas.html

Time-Varying Parameters

MMM with time-varying parameters

../notebooks/mmm/mmm_tvp_example.html

MMM with time-varying media baseline

../notebooks/mmm/mmm_time_varying_media_example.html

Model Evaluation

Cross-Validation

../notebooks/mmm/mmm_time_slice_cross_validation.html

Model Evaluation

../notebooks/mmm/mmm_evaluation.html

Causal Inference

Causal Identification

../notebooks/mmm/mmm_causal_identification.html

MMMs and Pearl’s ladder of causal inference

../notebooks/mmm/mmm_counterfactuals.html

Case Studies

MMM Case Study

../notebooks/mmm/mmm_case_study.html

Customer Lifetime Value (CLV) Models

CLV Quickstart

../notebooks/clv/clv_quickstart.html

BG/NBD Model

../notebooks/clv/bg_nbd.html

MBG/NBD Model

../notebooks/clv/mbg_nbd.html

Pareto/NBD Model

../notebooks/clv/pareto_nbd.html

Gamma-Gamma Model

../notebooks/clv/gamma_gamma.html

sBG Model

../notebooks/clv/sBG.html

Customer Choice Models

MV-ITS Saturated

../notebooks/customer_choice/mv_its_saturated.html

MV-ITS Unsaturated

../notebooks/customer_choice/mv_its_unsaturated.html

General Tutorials

Model Configuration

../notebooks/general/model_configuration.html

Prior Predictive Checks

../notebooks/general/prior_predictive.html

NUTS Samplers

../notebooks/general/other_nuts_samplers.html